Delivering core internal applications used across marketing and operations, including a schematics platform enabling teams to create and manage complex diagrams for trucks, oil refineries, plastic manufacturing plants, inside-out protection systems, tugboats and more.

Own architecture and feature delivery end-to-end — from system design to deployment — ensuring scalability, clean abstractions and long-term maintainability. Used across global marketing operations.

Delivered Multi-Arm Bandit (MAB) features and contributed significantly to the Visual Editor, improving experimentation performance, usability and customer experience at Convert.com.

Enhanced experimentation platform capabilities, maintained backend systems ensuring schema integrity, and raised engineering quality through clean-code practices and proactive technical debt management.

Built a global error boundary system that captured app-wide failures and delivered bulk tagging across campaigns, accounts and emails at Instantly.

Sharply reduced user frustration and support ticket volume. Major productivity improvement for high-volume users. Enhanced codebase structure, stability and API reliability.

Led a full front-end redesign, implementing a modern design system and upgrading the CI/CD pipeline to Heroku at Pocketnote.

Improved overall UX consistency and performance. Reduced deployment friction and lowered operational cost. Delivered features across React and Node.js, improving stability, speed and maintainability.

Migrated the front-end from Vue.js to React.js at Cobija Industries, improving maintainability and performance.

Improved UI responsiveness and optimized backend interactions. Led a remote team of developers, providing technical direction and code reviews. Delivered stable, well-tested features.

A deep dive into architecting production-grade error boundaries that capture 99.8% of failures.

How proper architectural decisions early on can 3x developer velocity and prevent technical debt.